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For the record

"3D films make you smarter" Image

"3D films make you smarter"

Articles in The Daily Telegraph, the Guardian and MailOnline on Friday 22nd May 2015 claimed thatWatching 3D films could help to avoid mental decline among pensioners, research suggests.” In fact the study could not draw conclusions about the elderly and did not look at long-term effects.

Patrick Fagan, Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at the Institute of Management Studies, Goldsmiths, University of London and lead author on the study: 

“Our study was conducted for RealD and Vue and was not peer-reviewed. We found that the people (of all ages) who watched the 3D films performed better at cognitive tests in the short term, compared to those who were watching in 2D. We used well-established and reliable cognitive tests taken from previously peer-reviewed research. Based on this result and previous research we hypothesised that regular viewing of 3D films could potentially slow cognitive decline in older people. We were careful to present this as a hypothesis, not a finding.”

Document type: For The Record

Published: 22 May 2015


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